Publisher of Bike Launches Road Mag
SAN CLEMENTE, CA (BRAIN)—The publisher of Bike magazine is launching a sister publication directed at the road cycling market. Paved hit newsstands today and is planned as a quarterly, said Joe Parkin, the magazine’s editor.
When Parkin took over as editor of Bike magazine earlier this year, publisher Source Interlink Media gave him marching orders to produce a single-issue magazine. He considered BMX or dirt jumping as a topic, but given his background as a former competitive road racer, Paved seemed the best fit.
“I felt like I couldn’t do one of those quickly enough and with enough authority to really feel good about,” Parkin said during an interview at the Eurobike trade show last week.
Paved has a similar feel to Bike with feature stories, essays, destination pieces and personality profiles. It’s light on the gear and product testing and heavy on captivating photography.
The 98-page inaugural issue is anchored by a story written by Parkin on the Tour of Flanders. The assignment took him back to his home in Belgium where he lived with a local family during his European racing days two decades ago, and hadn’t visited since.
The audience for Paved is a fan of road cycling and the culture associated with it, not the racer who wants to get faster or read reviews on the latest lightweight, whiz-bang technology, Parkin said.
The first issue was produced by Bike’s existing staff, but Parkin said plans are in place to add more resources for the project.
Norb Garrett, the new group publisher for Action Sports Group, the division of Source Interlink that manages Bike and Paved, has been very supportive of adding another title.
“The mission is still print titles. We want to expand with a multimedia platform, however print is still where we’re out,” Parkin said.
Given today’s difficult publishing climate, Parkin said he believes Paved will be at an advantage due to Source Interlink’s existing newsstand presence—the media company owns 70 titles in the automotive, action sports, marine, home technology and television industries.
Paved is complemented by a blog-style Web site at www.pavedmag.com (click on link).
—Nicole Formosa
nformosa@bicycleretailer.com
When Parkin took over as editor of Bike magazine earlier this year, publisher Source Interlink Media gave him marching orders to produce a single-issue magazine. He considered BMX or dirt jumping as a topic, but given his background as a former competitive road racer, Paved seemed the best fit.
“I felt like I couldn’t do one of those quickly enough and with enough authority to really feel good about,” Parkin said during an interview at the Eurobike trade show last week.
Paved has a similar feel to Bike with feature stories, essays, destination pieces and personality profiles. It’s light on the gear and product testing and heavy on captivating photography.
The 98-page inaugural issue is anchored by a story written by Parkin on the Tour of Flanders. The assignment took him back to his home in Belgium where he lived with a local family during his European racing days two decades ago, and hadn’t visited since.
The audience for Paved is a fan of road cycling and the culture associated with it, not the racer who wants to get faster or read reviews on the latest lightweight, whiz-bang technology, Parkin said.
The first issue was produced by Bike’s existing staff, but Parkin said plans are in place to add more resources for the project.
Norb Garrett, the new group publisher for Action Sports Group, the division of Source Interlink that manages Bike and Paved, has been very supportive of adding another title.
“The mission is still print titles. We want to expand with a multimedia platform, however print is still where we’re out,” Parkin said.
Given today’s difficult publishing climate, Parkin said he believes Paved will be at an advantage due to Source Interlink’s existing newsstand presence—the media company owns 70 titles in the automotive, action sports, marine, home technology and television industries.
Paved is complemented by a blog-style Web site at www.pavedmag.com (click on link).
—Nicole Formosa
nformosa@bicycleretailer.com
Categories: News
The 5th Spot
Pierre Ostor, lead engineer at Park Tool for 15 years, has left the Park Tool Company and moved to Homer, Alaska. His wife, Cheryl, is now working for Kathy Sarns Irwin and Pat Irwin at freespiritwear.com. Free Spirit sells cycling jerseys worlwide. Pierre Ostor can now be reached at pierreostor@gmail.net.
Categories: News
PepsiCo to Distribute FRS
PURCHASE, NY (BRAIN)—PepsiCo has signed an agreement with The FRS Company to distribute its FRS Healthy Energy brand of products.
Under the terms of the agreement, PepsiCo will be the exclusive distributor for FRS’ ready-to-drink beverages, powders and soft chews in select channels spanning markets outside the Western U.S., where the brand has posted strong growth for several years. The agreement is effective immediately and PBA will begin distribution this month. Financial terms of the transaction were not disclosed.
"PepsiCo’s robust go-to-market system is the perfect choice for FRS to further accelerate our already-rapid growth, which is being fueled by growing recognition of the strong science behind quercetin and our passionate base of loyal users," said Carl Sweat, president and CEO of The FRS Company. "Like us, PepsiCo is passionate about bringing innovative products to consumers, and their flexibility in exploring hybrid distribution strategies is rare for a company of their scale.”
"By teaming up with FRS, we are continuing to show the ability of our go-to-market systems to fuel various growth segments," said Tom Greco, executive vice president and chief commercial officer PepsiCo Beverages Americas. "FRS has established itself as a leading functional nutrition/wellness brand, and adding it to our portfolio will enable us to capitalize on its full potential."
Sweat added, “Having a company of the caliber of PepsiCo associated with our brand is an important validation of FRS. With PepsiCo, we'll be able to greatly extend the reach of the FRS brand and put it in the hands of more consumers than ever before."
Under the terms of the agreement, PepsiCo will be the exclusive distributor for FRS’ ready-to-drink beverages, powders and soft chews in select channels spanning markets outside the Western U.S., where the brand has posted strong growth for several years. The agreement is effective immediately and PBA will begin distribution this month. Financial terms of the transaction were not disclosed.
"PepsiCo’s robust go-to-market system is the perfect choice for FRS to further accelerate our already-rapid growth, which is being fueled by growing recognition of the strong science behind quercetin and our passionate base of loyal users," said Carl Sweat, president and CEO of The FRS Company. "Like us, PepsiCo is passionate about bringing innovative products to consumers, and their flexibility in exploring hybrid distribution strategies is rare for a company of their scale.”
"By teaming up with FRS, we are continuing to show the ability of our go-to-market systems to fuel various growth segments," said Tom Greco, executive vice president and chief commercial officer PepsiCo Beverages Americas. "FRS has established itself as a leading functional nutrition/wellness brand, and adding it to our portfolio will enable us to capitalize on its full potential."
Sweat added, “Having a company of the caliber of PepsiCo associated with our brand is an important validation of FRS. With PepsiCo, we'll be able to greatly extend the reach of the FRS brand and put it in the hands of more consumers than ever before."
Categories: News
Primal Wear Designing for Bikes Belong
DENVER, CO (BRAIN)—Primal Wear is designing jerseys for national bike advocacy leader Bikes Belong and their new campaign, peopleforbikes.org, which aims to collect the names of one million of the nation’s cyclists in order to show policy makers, the media and the public that bicycling is important and should be supported.
Fifty percent of the total jersey retail sales will be donated to the organization and their campaign, according to a press release.
“We love to ride bikes for fun, sport, and transportation, but sometimes it’s not so fun with America’s current road designs and conditions,” said Dave Edwards, Primal Wear founder and CEO. “Bikes Belong and its peopleforbikes.org campaign aim to make bicycling better in the U.S., and that’s something that Primal Wear can really get behind.”
Primal Wear sells the Bikes Belong and peopleforbikes.org jerseys in men’s and women’s sizes exclusively on primalwear.com (click on link) for $69.95. In addition to donating half of the jersey sale proceeds to the organization, Primal Wear also contributed 50 Bikes Belong and 50 peopleforbikes.org jerseys to Bikes Belong–a donation worth $7,000.
"Primal Wear has been a long-time member and supporter of Bikes Belong,” said Tim Blumenthal, Bikes Belong president. “The entire Primal Wear staff provided tremendous help and lots of sweat equity to the launch of the peopleforbikes.org project, and we’re very grateful for the jerseys they designed for us.”
Fifty percent of the total jersey retail sales will be donated to the organization and their campaign, according to a press release.
“We love to ride bikes for fun, sport, and transportation, but sometimes it’s not so fun with America’s current road designs and conditions,” said Dave Edwards, Primal Wear founder and CEO. “Bikes Belong and its peopleforbikes.org campaign aim to make bicycling better in the U.S., and that’s something that Primal Wear can really get behind.”
Primal Wear sells the Bikes Belong and peopleforbikes.org jerseys in men’s and women’s sizes exclusively on primalwear.com (click on link) for $69.95. In addition to donating half of the jersey sale proceeds to the organization, Primal Wear also contributed 50 Bikes Belong and 50 peopleforbikes.org jerseys to Bikes Belong–a donation worth $7,000.
"Primal Wear has been a long-time member and supporter of Bikes Belong,” said Tim Blumenthal, Bikes Belong president. “The entire Primal Wear staff provided tremendous help and lots of sweat equity to the launch of the peopleforbikes.org project, and we’re very grateful for the jerseys they designed for us.”
Categories: News
Eurobike Takes on Early Spec Role
FRIEDRICHSHAFEN, Germany (BRAIN)—For Chris Speyer, Raleigh’s vice president of sales and marketing, Eurobike used to be the time to cruise the show floor to check out trendsetting ideas or scope competitors’ product. But, as the product cycle continues to creep earlier in the calendar, the industry’s largest trade show has taken on a new importance.
“It’s a launching pad for 2012. It’s really the first step in our 2012 process,” said Speyer during a break from meetings with Shimano and SRAM to discuss Raleigh’s line plan for the upcoming model year.
More are taking advantage of Eurobike’s global reach—the show attracts trade visitors from 75 countries—to start early talks with OEMs.
“I think if you take into consideration the first official meetings in Taiwan begin in December at Taichung Bike Week, I could imagine people meeting here to talk first,” said Stefan Reisinger, Eurobike’s project manager. Other brands use the four-day trade event as a communications tool or to write orders, he added.
The 19th Eurobike trade fair Sept. 1 to 4 was as busy as ever, according to Reisinger. Although 200 fewer retailers turned up at the Demo Day this year due to heavy rain the night before, attendance at the first two-and-a-half days of the indoor show at the Messe Friedrichshafen was up over last year, he said.
E-bikes took center stage as many brands used the venue to make their debut into the category. Bosch, the German electrical engineering giant, introduced its new e-bike drive system, with the group spec’d on about 10 bikes including Cannondale, Scott, Merida and Centurion. Several brands also showed electric mountain bikes for the first time.
Another trend taking hold in Europe is 29ers. While big-wheeled bikes have seen significant growth in the U.S. market over the past several years, brands have not seen similar success thus far in Europe. But, some say, European resistance is beginning to loosen.
“It’s such a change from last year,” said Carla Hukee, brand manager for Niner as she perused the bikes at the Ghost booth looking for 29ers. “From booth to booth you can see it. At Demo Day, people’s 26-inch bikes were languishing but all the 29ers were out.”
Trek, which pulled its Gary Fisher brand out of Europe last year, returned to the show with three 29ers under the new Gary Fisher Collection by Trek banner. Most European brands have not yet embraced 29ers, but a few like Corratec, KTM, Bergamont and Merida showed at least one model during Eurobike.
Aside from the product, much of the buzz on the show floor focused on Interbike as speculation swirled about a potential date change to early August and a move out of Las Vegas to either Anaheim, California, or Salt Lake City, Utah, next year.
Eurobike’s Reisinger said the Friedrichshafen show had no plans to follow with a date change of its own. “Our customers are confident and we are confident that we have a good time for the industry. They are used to the timeframe. There is nothing to think about for next year,” he said.
Eurobike 2011 dates have been set for Aug. 31 to Sept. 3. Organizers are considering whether to add a fifth day to the show in the future, Reisinger said.
Click on link to download the latest Eurobike PDF Newsletter.
—Nicole Formosa
nformosa@bicycleretailer.com
“It’s a launching pad for 2012. It’s really the first step in our 2012 process,” said Speyer during a break from meetings with Shimano and SRAM to discuss Raleigh’s line plan for the upcoming model year.
More are taking advantage of Eurobike’s global reach—the show attracts trade visitors from 75 countries—to start early talks with OEMs.
“I think if you take into consideration the first official meetings in Taiwan begin in December at Taichung Bike Week, I could imagine people meeting here to talk first,” said Stefan Reisinger, Eurobike’s project manager. Other brands use the four-day trade event as a communications tool or to write orders, he added.
The 19th Eurobike trade fair Sept. 1 to 4 was as busy as ever, according to Reisinger. Although 200 fewer retailers turned up at the Demo Day this year due to heavy rain the night before, attendance at the first two-and-a-half days of the indoor show at the Messe Friedrichshafen was up over last year, he said.
E-bikes took center stage as many brands used the venue to make their debut into the category. Bosch, the German electrical engineering giant, introduced its new e-bike drive system, with the group spec’d on about 10 bikes including Cannondale, Scott, Merida and Centurion. Several brands also showed electric mountain bikes for the first time.
Another trend taking hold in Europe is 29ers. While big-wheeled bikes have seen significant growth in the U.S. market over the past several years, brands have not seen similar success thus far in Europe. But, some say, European resistance is beginning to loosen.
“It’s such a change from last year,” said Carla Hukee, brand manager for Niner as she perused the bikes at the Ghost booth looking for 29ers. “From booth to booth you can see it. At Demo Day, people’s 26-inch bikes were languishing but all the 29ers were out.”
Trek, which pulled its Gary Fisher brand out of Europe last year, returned to the show with three 29ers under the new Gary Fisher Collection by Trek banner. Most European brands have not yet embraced 29ers, but a few like Corratec, KTM, Bergamont and Merida showed at least one model during Eurobike.
Aside from the product, much of the buzz on the show floor focused on Interbike as speculation swirled about a potential date change to early August and a move out of Las Vegas to either Anaheim, California, or Salt Lake City, Utah, next year.
Eurobike’s Reisinger said the Friedrichshafen show had no plans to follow with a date change of its own. “Our customers are confident and we are confident that we have a good time for the industry. They are used to the timeframe. There is nothing to think about for next year,” he said.
Eurobike 2011 dates have been set for Aug. 31 to Sept. 3. Organizers are considering whether to add a fifth day to the show in the future, Reisinger said.
Click on link to download the latest Eurobike PDF Newsletter.
—Nicole Formosa
nformosa@bicycleretailer.com
Categories: News
SRAM Fund Donates to Spain Project
FRIEDRICHSHAFEN, Germany (BRAIN)—The SRAM Cycling Fund has donated €50,000 to Spanish Cycling Associations.
“We are proud to donate 50,000 Euros to an exciting project in Spain," said Randy Neufeld, SRAM Cycling Fund director, according to a press release. “The money will support the cycling infrastructure development in the top 30 cities in Spain, like Barcelona, Zaragoza and Sevilla.”
"This is very exciting," said Haritz Ferrando from Bicicleta Club de Catalunya (BACC). ”With our Proyecto 1.000.000 we aim to win 1 million new daily cyclists in Spain over the next 5 years."
This project is supported up to 50 percent by the SRAM Cycling Fund, the rest coming from the Spanish cycle industry and cycling associations. A total of €100,000 will be invested in ConBici’s lobbying in Spain over the next five years.
“This will be a decisive step forward in increasing influence on national policy and building a stronger bicycle culture," said Stan Day, president of SRAM Corp. At the same time, BACC will carry out a communication and membership drive, in an initiative which will subsequently be exported to ConBici.
“We are proud to donate 50,000 Euros to an exciting project in Spain," said Randy Neufeld, SRAM Cycling Fund director, according to a press release. “The money will support the cycling infrastructure development in the top 30 cities in Spain, like Barcelona, Zaragoza and Sevilla.”
"This is very exciting," said Haritz Ferrando from Bicicleta Club de Catalunya (BACC). ”With our Proyecto 1.000.000 we aim to win 1 million new daily cyclists in Spain over the next 5 years."
This project is supported up to 50 percent by the SRAM Cycling Fund, the rest coming from the Spanish cycle industry and cycling associations. A total of €100,000 will be invested in ConBici’s lobbying in Spain over the next five years.
“This will be a decisive step forward in increasing influence on national policy and building a stronger bicycle culture," said Stan Day, president of SRAM Corp. At the same time, BACC will carry out a communication and membership drive, in an initiative which will subsequently be exported to ConBici.
Categories: News
Performance Partners for Campaign
CHAPEL HILL, NC (BRAIN)—Performance Bicycle has partnered with People for Bikes in a nationwide campaign to encourage public funding to improve bicycling infrastructure and make communities friendlier places to ride.
The People for Bikes campaign, a brainchild of the Bikes Belong Foundation, aims to collect one million signatures to raise awareness and support for biking and bicycling initiatives all over the country, according to a press release.
The goal of the People for Bikes pledge is to unite all cyclists, whether they’re road bike warriors, mountain bikers or casual commuters, to rally under one cause and send a message to elected leaders and policy makers, the media, and the general public that bicycling is important and needs greater support. Launched in April 2010, the campaign has already generated more than 60,000 signatures, and with Performance Bicycle’s support, will continue to grow that number.
“We’re experiencing a bicycling renaissance in the U.S.,” said Jim Thompson, CEO of Performance, Inc. “With the federal transportation bill coming up for review—an opportunity that only comes around once every six years—now is the right time for all of us to show that Americans want safe and accessible bike lanes, paths, and trails, as well as policies that encourage biking.”
Performance Bicycle will take an active role in promoting the campaign online at www.performancebike.com, and at the more than 90 Performance stores nationwide, where guests can learn more about People for Bikes and sign the pledge.
Tim Blumenthal, leader of the campaign and president of Bikes Belong, said, “Every new pledge will help us convince the federal government to make additional, cost-effective investments that improve bicycling for all Americans. Performance, with its large, loyal and diverse customer base, is an ideal partner to help unite one million voices under the People for Bikes banner.”
For more information and to sign the pledge, visit www.peopleforbikes.org/pledge (click on link).
The People for Bikes campaign, a brainchild of the Bikes Belong Foundation, aims to collect one million signatures to raise awareness and support for biking and bicycling initiatives all over the country, according to a press release.
The goal of the People for Bikes pledge is to unite all cyclists, whether they’re road bike warriors, mountain bikers or casual commuters, to rally under one cause and send a message to elected leaders and policy makers, the media, and the general public that bicycling is important and needs greater support. Launched in April 2010, the campaign has already generated more than 60,000 signatures, and with Performance Bicycle’s support, will continue to grow that number.
“We’re experiencing a bicycling renaissance in the U.S.,” said Jim Thompson, CEO of Performance, Inc. “With the federal transportation bill coming up for review—an opportunity that only comes around once every six years—now is the right time for all of us to show that Americans want safe and accessible bike lanes, paths, and trails, as well as policies that encourage biking.”
Performance Bicycle will take an active role in promoting the campaign online at www.performancebike.com, and at the more than 90 Performance stores nationwide, where guests can learn more about People for Bikes and sign the pledge.
Tim Blumenthal, leader of the campaign and president of Bikes Belong, said, “Every new pledge will help us convince the federal government to make additional, cost-effective investments that improve bicycling for all Americans. Performance, with its large, loyal and diverse customer base, is an ideal partner to help unite one million voices under the People for Bikes banner.”
For more information and to sign the pledge, visit www.peopleforbikes.org/pledge (click on link).
Categories: News
Bikes Belong Awards Three Grants
BOULDER, CO (BRAIN)—Bikes Belong has awarded grants for three projects for its Summer 2010 grant cycle. These projects will build bike paths and increase advocacy to provide better connectivity and more options for seasoned, new, and emerging riders.
Austin Metro Trails and Greenways 2010 Advocacy Initiative (Austin, TX)
This $5,000 advocacy grant will help Austin Metro Trails and Greenways (AMTG) to promote a new transportation bond package, which is up for voter approval in November. Included in the bond package is $40 million in funding for a diverse mix of 15 bike and pedestrian projects, totaling more than 50 miles of facilities. Projects will include bike lanes, trails, parking, an underpass, a bridge, and streetscape improvements. One goal of the package is to increase bicycling in underserved areas by improving bike connections in lower-income neighborhoods. Many of the projects will connect to existing trails—popular with Austin residents for both recreational and transportation riding—such as the Lance Armstrong Crosstown Bikeway and the Barton Creek Greenbelt, significantly improving the integration of Austin's regional trail network. After the November election, this grant will also help AMTG build community support for future bicycling initiatives.
Housatonic Covered Bridge Bike Trail (Salisbury, CT)
The Housatonic Covered Bridge Bike Trail will extend for 45 miles along New England's scenic Housatonic River Valley, eventually linking more than 100 miles of trail, dozens of town centers, one high school, two elementary schools, a major prep school, and six dozen heritage sites. The wide, flat trail will provide cyclists with relief from the region's hilly topography. In addition to the $5,000 grant from Bikes Belong, the National Park Service has committed one year of technical assistance to the trail's development. The trail will be part of a system running from New Milford, CT, to Pownal, VT, and will connect to the East Coast Greenway in the future.
Kings Mountain Gateway Trail (Kings Mountain, NC)
The first two miles of the Kings Mountain Gateway Trail opened in November 2009, and already the trail has become a popular recreation destination for Kings Mountain bikers, hikers, and walkers. This $5,000 grant will fund a 2.8 mile extension of the multi-use trail, including stream and rail crossings. The new trail will allow cyclists to start their ride from downtown Kings Mountain and improve connectivity within the town as well. Future phases of trail construction will connect to nearby state parks, the Overmountain Victory National Historic Trail, Kings Mountain National Military Park in South Carolina, the cities of Shelby and Cherryville, NC, and the Carolina Thread Trail. Land has also been allocated along Kings Mountain Gateway Trail for three future singletrack mountain biking trails.
Austin Metro Trails and Greenways 2010 Advocacy Initiative (Austin, TX)
This $5,000 advocacy grant will help Austin Metro Trails and Greenways (AMTG) to promote a new transportation bond package, which is up for voter approval in November. Included in the bond package is $40 million in funding for a diverse mix of 15 bike and pedestrian projects, totaling more than 50 miles of facilities. Projects will include bike lanes, trails, parking, an underpass, a bridge, and streetscape improvements. One goal of the package is to increase bicycling in underserved areas by improving bike connections in lower-income neighborhoods. Many of the projects will connect to existing trails—popular with Austin residents for both recreational and transportation riding—such as the Lance Armstrong Crosstown Bikeway and the Barton Creek Greenbelt, significantly improving the integration of Austin's regional trail network. After the November election, this grant will also help AMTG build community support for future bicycling initiatives.
Housatonic Covered Bridge Bike Trail (Salisbury, CT)
The Housatonic Covered Bridge Bike Trail will extend for 45 miles along New England's scenic Housatonic River Valley, eventually linking more than 100 miles of trail, dozens of town centers, one high school, two elementary schools, a major prep school, and six dozen heritage sites. The wide, flat trail will provide cyclists with relief from the region's hilly topography. In addition to the $5,000 grant from Bikes Belong, the National Park Service has committed one year of technical assistance to the trail's development. The trail will be part of a system running from New Milford, CT, to Pownal, VT, and will connect to the East Coast Greenway in the future.
Kings Mountain Gateway Trail (Kings Mountain, NC)
The first two miles of the Kings Mountain Gateway Trail opened in November 2009, and already the trail has become a popular recreation destination for Kings Mountain bikers, hikers, and walkers. This $5,000 grant will fund a 2.8 mile extension of the multi-use trail, including stream and rail crossings. The new trail will allow cyclists to start their ride from downtown Kings Mountain and improve connectivity within the town as well. Future phases of trail construction will connect to nearby state parks, the Overmountain Victory National Historic Trail, Kings Mountain National Military Park in South Carolina, the cities of Shelby and Cherryville, NC, and the Carolina Thread Trail. Land has also been allocated along Kings Mountain Gateway Trail for three future singletrack mountain biking trails.
Categories: News
Media Vets Launch Move Press
SOUTH PASADENA, CA (BRAIN)—A cadre of bicycle and publishing industry veterans has launched Move Press. The first media property to come from Move Press will be Peloton whose Web site will launch on September 21 and will be followed by a bi-monthly print edition on newsstands November 8.
With an editorial slant that falls directly between generalist titles like Bicycling Magazine and race-focused outletslike Pro Cycling, Peloton will provide performance road riders with "fuel for the ride," according to a press release.
“Everyone involved with Move Press and Peloton has worked at other cycling media companies and we all craved the opportunity to do things in a different and more innovative and more inclusive way,” said Move Press founder and editorial director Brad Roe. “We all believe it’s the right time to develop media properties that will excite readers, respect advertisers and leverage the latest technical innovations to deliver content where and how it’s being asked for.”
In addition to Roe, Move Press has filled its ranks with a team of cycle publishing veterans including former Road Magazine creative director and assistant publisher, Tim Schamber; Testrider.com founder Ben Edwards; Cycle Sport Magazine’s former advertising sales director Adam Reek; and Paige Dunn, an editor, Ironman competitor and speaker who has been featured in a range of cycling and multi-sport titles.
Magazine industry experience on the consumer marketing and distribution side comes from Cuyler Gibbons and the Circ Monkey Team, veterans in niche publications and premiere fashion titles. Freelancers that promise to feature strongly in Peloton include Patrick Brady of Red Kite Prayer fame, Chris Henry, Ben Atkins, Jered Gruber and longtime European race photographer, Yuzuru Sunada.
Distribution for Peloton and future Move Press brands will come from Time Warner. Peloton’s first issue will be sold at various American independent bicycle dealers and will be at select newsstands starting November 8; they will be available in digital editions for iPad, or iPhone and Internet on the same day.
From race coverage to product reviews and travel stories, Peloton will offer advertisers highly targeted opportunities that provide an uncluttered showcase for their brands and products. Move Press launched a teaser video at www.pelotonmagazine.com (click on link) to announce the new print title.
Another unique feature of the Peloton model is Choice Based Advertising (CBA). Move Press promises to sell interactive advertising focused on the reader by section. “We won’t ask our audience to endure advertising that doesn’t suit their interests and we won't ask advertisers to pay for impressions that simply won’t have an impact,” Reek said. “The majority of our ads will be delivered once a reader has committed to a story or channel. That will ensure readers see only ads that suit their interests and will provide the highest ROI (return on investment) for our advertisers.”
Funding for Move Press’ efforts comes from a Southern California-based investment firm created by a group of cyclists, triathletes and runners who have made a long-term commitment to build and support the Move Press platform.
Companies interested in learning more about business opportunities with Move Press should contact Reek (adam@movepress.com). Materials deadline for the first print issue of Peloton Magazine is October 4. Those wishing to learn more about how to submit their products for testing and possible inclusion in a future issue of Peloton should contact the editorial team of Brad Roe (brad@movepress.com) and Tim Schamber (tim@movepress.com).
(NOTE: Peloton cover image cropped to fit properly on page).
With an editorial slant that falls directly between generalist titles like Bicycling Magazine and race-focused outletslike Pro Cycling, Peloton will provide performance road riders with "fuel for the ride," according to a press release.
“Everyone involved with Move Press and Peloton has worked at other cycling media companies and we all craved the opportunity to do things in a different and more innovative and more inclusive way,” said Move Press founder and editorial director Brad Roe. “We all believe it’s the right time to develop media properties that will excite readers, respect advertisers and leverage the latest technical innovations to deliver content where and how it’s being asked for.”
In addition to Roe, Move Press has filled its ranks with a team of cycle publishing veterans including former Road Magazine creative director and assistant publisher, Tim Schamber; Testrider.com founder Ben Edwards; Cycle Sport Magazine’s former advertising sales director Adam Reek; and Paige Dunn, an editor, Ironman competitor and speaker who has been featured in a range of cycling and multi-sport titles.
Magazine industry experience on the consumer marketing and distribution side comes from Cuyler Gibbons and the Circ Monkey Team, veterans in niche publications and premiere fashion titles. Freelancers that promise to feature strongly in Peloton include Patrick Brady of Red Kite Prayer fame, Chris Henry, Ben Atkins, Jered Gruber and longtime European race photographer, Yuzuru Sunada.
Distribution for Peloton and future Move Press brands will come from Time Warner. Peloton’s first issue will be sold at various American independent bicycle dealers and will be at select newsstands starting November 8; they will be available in digital editions for iPad, or iPhone and Internet on the same day.
From race coverage to product reviews and travel stories, Peloton will offer advertisers highly targeted opportunities that provide an uncluttered showcase for their brands and products. Move Press launched a teaser video at www.pelotonmagazine.com (click on link) to announce the new print title.
Another unique feature of the Peloton model is Choice Based Advertising (CBA). Move Press promises to sell interactive advertising focused on the reader by section. “We won’t ask our audience to endure advertising that doesn’t suit their interests and we won't ask advertisers to pay for impressions that simply won’t have an impact,” Reek said. “The majority of our ads will be delivered once a reader has committed to a story or channel. That will ensure readers see only ads that suit their interests and will provide the highest ROI (return on investment) for our advertisers.”
Funding for Move Press’ efforts comes from a Southern California-based investment firm created by a group of cyclists, triathletes and runners who have made a long-term commitment to build and support the Move Press platform.
Companies interested in learning more about business opportunities with Move Press should contact Reek (adam@movepress.com). Materials deadline for the first print issue of Peloton Magazine is October 4. Those wishing to learn more about how to submit their products for testing and possible inclusion in a future issue of Peloton should contact the editorial team of Brad Roe (brad@movepress.com) and Tim Schamber (tim@movepress.com).
(NOTE: Peloton cover image cropped to fit properly on page).
Categories: News
Happy Labor Day
BRAIN wishes you and yours a very Happy Labor Day! Regular news will resume tomorrow.
Categories: News
Bikes for Kids Utah Hosts Dinner
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah has announced the details of its 2010 dinner and auction to be held at Cucina Nassi in Salt Lake City on Thursday, September 30, 2010 from 6 p.m. to 10:30 p.m.
"Our dinner's new location, Tuscan ambiance and high-caliber auction items will make this event a really exciting occasion for the community," said Debbie Reid, Bikes for Kids Utah executive director. "The dinner auction is pivotal to Bikes for Kids' success, and always generates more momentum for our cause."
The evening's highlights include a silent auction and cocktails beginning at 6 p.m. and a Tuscan Italian dinner served at 7 p.m., with a live auction beginning immediately thereafter. Tickets for the dinner are $100 per person or $1,000 for a table of 10.
Some of the auction items include:
—Two tickets to the Grammy Awards Show, including the after party
—Two tickets to Dancing with the Stars, including a meeting with the cast after the show
—Weeklong stay at a villa in Tuscany, Italy
—Trip for four to the Virgin Islands
—Amazon Cruise for two through Peru
—Group vacation to Spice Island in Grenada
—Dozens of holiday gift baskets
Last year's Bikes for Kids Utah dinner and auction earned $17,000 with 220 guests bidding on auction items.
To purchase tickets for the Bikes for Kids dinner and auction or to donate items to the auction, please visit www.bikesforkidsutah.com or call (801) 656-0472.
Cucina Nassi is located at 2155 South Highland Drive in Salt Lake City.
"Our dinner's new location, Tuscan ambiance and high-caliber auction items will make this event a really exciting occasion for the community," said Debbie Reid, Bikes for Kids Utah executive director. "The dinner auction is pivotal to Bikes for Kids' success, and always generates more momentum for our cause."
The evening's highlights include a silent auction and cocktails beginning at 6 p.m. and a Tuscan Italian dinner served at 7 p.m., with a live auction beginning immediately thereafter. Tickets for the dinner are $100 per person or $1,000 for a table of 10.
Some of the auction items include:
—Two tickets to the Grammy Awards Show, including the after party
—Two tickets to Dancing with the Stars, including a meeting with the cast after the show
—Weeklong stay at a villa in Tuscany, Italy
—Trip for four to the Virgin Islands
—Amazon Cruise for two through Peru
—Group vacation to Spice Island in Grenada
—Dozens of holiday gift baskets
Last year's Bikes for Kids Utah dinner and auction earned $17,000 with 220 guests bidding on auction items.
To purchase tickets for the Bikes for Kids dinner and auction or to donate items to the auction, please visit www.bikesforkidsutah.com or call (801) 656-0472.
Cucina Nassi is located at 2155 South Highland Drive in Salt Lake City.
Categories: News
Asia Bike Show Launching Next July
NANJING, China (BRAIN)—One ticket, two fairs is the motto of “Asia Bike," a new bicycle trade fair that is to be held for the first time in Nanjing, China, from July 27-30, 2011.
It will take place right next door to the 6th Asia Outdoor, which will be held at the same time and place. Asia Bike is a special fair for mountain bikes, sports and luxury bikes, cycling clothing and accessories. The concurrent Asia Outdoor has developed into China’s leading outdoor fair and, in 2010, attracted 16,326 visitors and 359 exhibitors on 32,000.
The organizers of Asia Bike and Asia Outdoor are Nanjing Nantex International Exhibition Centre and German Messe Exhibition Consulting Ltd. Beijing. The shareholders of German Messe Consulting are Messe Friedrichshafen; Asia Outdoor Marketing, Hong Kong and Beijing, and Alpinist Outdoor Media, Beijing.
The coordinator for Asia Outdoor and Asia Bike is Knut Jaeger, who is also responsible for marketing the two events. Knut Jaeger co-founded OutDoor Friedrichshafen in 1994 and has worked as a management consultant in Hong Kong and China since 2004. The aim of the organizers is to exploit the great synergies generated by outdoor activities and sports bikes (especially mountain bikes).
It will take place right next door to the 6th Asia Outdoor, which will be held at the same time and place. Asia Bike is a special fair for mountain bikes, sports and luxury bikes, cycling clothing and accessories. The concurrent Asia Outdoor has developed into China’s leading outdoor fair and, in 2010, attracted 16,326 visitors and 359 exhibitors on 32,000.
The organizers of Asia Bike and Asia Outdoor are Nanjing Nantex International Exhibition Centre and German Messe Exhibition Consulting Ltd. Beijing. The shareholders of German Messe Consulting are Messe Friedrichshafen; Asia Outdoor Marketing, Hong Kong and Beijing, and Alpinist Outdoor Media, Beijing.
The coordinator for Asia Outdoor and Asia Bike is Knut Jaeger, who is also responsible for marketing the two events. Knut Jaeger co-founded OutDoor Friedrichshafen in 1994 and has worked as a management consultant in Hong Kong and China since 2004. The aim of the organizers is to exploit the great synergies generated by outdoor activities and sports bikes (especially mountain bikes).
Categories: News
Torelli Hires National Sales Manager
NORTH HOLLYWOOD, CA (BRAIN)—Torelli Bicycle Company has brought Crystal Talbot on board as national sales manager.
In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.
She comes to Torelli with extensive experience in the bike Industry, as well as on the saddle racing, touring and training. Spending six years as a buyer, merchandiser and on the sales floor, she brings to Torelli a fresh look at what dealers and customers are looking for. Previous to the bike industry she worked in advertising and will draw from that experience to help Torelli with its visual branding.
"Being a lover of road, track and cyclocross, joining a company with such a rich history in creating product for these disciplines is a perfect fit," Talbot said. "I look forward to growing the Torelli name as well as providing retailers with great customer service and an easy way to bring great products with a classic appeal into their shop."
In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.
She comes to Torelli with extensive experience in the bike Industry, as well as on the saddle racing, touring and training. Spending six years as a buyer, merchandiser and on the sales floor, she brings to Torelli a fresh look at what dealers and customers are looking for. Previous to the bike industry she worked in advertising and will draw from that experience to help Torelli with its visual branding.
"Being a lover of road, track and cyclocross, joining a company with such a rich history in creating product for these disciplines is a perfect fit," Talbot said. "I look forward to growing the Torelli name as well as providing retailers with great customer service and an easy way to bring great products with a classic appeal into their shop."
Categories: News
Hincapie Hires Snedden for Sales
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Robert Snedden as retail sales representative for the brand in Texas.
Snedden will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in his territory.
“We’ve really focused on growing our sales force this year, and it’s paying off,” said Rich Hincapie, president of Hincapie Sportswear. “Texas is a huge cycling market and we’re putting a lot of effort into growing our business in that area. Robert has worked with some of the biggest retailers in the country and we’re looking forward to having him as part of our sales team.”
Snedden has over a decade of bicycle industry retail experience. He’s worked with some of the largest shops in the country, including Richardson Bike Mart in Texas. As a lifelong cycling enthusiast, he’s ridden everything from mountain bikes to cruisers, and he still enjoys racing his road bicycle as a category 2 competitor. He will draw on his intimate understanding of the sport to increase Hincapie sales in his region. In addition to representing Hincapie Sportswear, Snedden also sells Sportlegs, BH bicycles, Pivot Cycles, Sunline components, SixSixOne and Gaerne shoes in Texas.
“I'm really excited to be a part of the Hincapie team and expanding the brand in the Southwest,” said Snedden. “As a sales rep it's nice to be working with brands like Hincapie Sportswear that are so well respected in the industry.”
Dealers in Texas are encouraged to contact Robert Snedden directly at 682-554-1428 or rsnedden@hincapiesports.com. Dealers can also contact Hincapie Sportswear at 866-359-4796.
Snedden will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in his territory.
“We’ve really focused on growing our sales force this year, and it’s paying off,” said Rich Hincapie, president of Hincapie Sportswear. “Texas is a huge cycling market and we’re putting a lot of effort into growing our business in that area. Robert has worked with some of the biggest retailers in the country and we’re looking forward to having him as part of our sales team.”
Snedden has over a decade of bicycle industry retail experience. He’s worked with some of the largest shops in the country, including Richardson Bike Mart in Texas. As a lifelong cycling enthusiast, he’s ridden everything from mountain bikes to cruisers, and he still enjoys racing his road bicycle as a category 2 competitor. He will draw on his intimate understanding of the sport to increase Hincapie sales in his region. In addition to representing Hincapie Sportswear, Snedden also sells Sportlegs, BH bicycles, Pivot Cycles, Sunline components, SixSixOne and Gaerne shoes in Texas.
“I'm really excited to be a part of the Hincapie team and expanding the brand in the Southwest,” said Snedden. “As a sales rep it's nice to be working with brands like Hincapie Sportswear that are so well respected in the industry.”
Dealers in Texas are encouraged to contact Robert Snedden directly at 682-554-1428 or rsnedden@hincapiesports.com. Dealers can also contact Hincapie Sportswear at 866-359-4796.
Categories: News
UCI Vows to Work with Manufacturers
FRIEDRICHSHAFEN, Germany (BRAIN)—The Union Cycliste Internationale (UCI) announced plans for a formal approval process Wednesday afternoon that would allow manufacturers the ability to ensure product concepts meet the organization’s rules during the design process.
The announcement, made by UCI president Pat McQuaid during an invitation-only meeting here at Eurobike, will save manufacturers time and money since they will know early in the development process whether a potential product meets UCI standards instead of waiting until it is on the market or used during a race.
It’s also a huge step toward clearing up some of the ambiguity surrounding the rules, which can be interpreted differently by manufacturers and UCI commissaries.
“It’s exactly what we wanted,” said Pat Cunnane, president of Advanced Sports Inc., which owns Fuji, Kestrel and Oval, among other brands. “We just want a stamp that says OK.”
ASI had one of its bikes challenged by the UCI during a pro race earlier this year for violating a section of the 3.1 rules, which regulate measurements, weight and configurations of UCI legal bicycles. The bike was eventually cleared for the race.
In the Tour de France, ASI had to pull an Oval handlebar off its bikes even though the bar had been used in competition for two years.
“We bought [the Oval brand] with the understanding that it was allowed, but it turns out the way they interpreted the rules, it’s not,” Cunnane said.
McQuaid said details of the new approval process would be announced Oct. 1, but he told the crowd of about 50 that it included hiring a full-time equipment coordinator, creation of a technology commission and partnerships with external experts such as professor Jan-Anders Mänson, director of the laboratory of polymer and composite technology at Ecole Polytechnique in Lausanne, Switzerland.
Mänson, who also spoke on Wednesday, will be responsible for permanent monitoring of technological evolution and validation of equipment submitted by manufacturers. He hopes to help level the playing field between competitors, some of who have access to the UCI during the development process while others do not.
For more news directly from the halls of Eurobike, click on the PDF link above.
—Nicole Formosa
nformosa@bicycleretailer.com
The announcement, made by UCI president Pat McQuaid during an invitation-only meeting here at Eurobike, will save manufacturers time and money since they will know early in the development process whether a potential product meets UCI standards instead of waiting until it is on the market or used during a race.
It’s also a huge step toward clearing up some of the ambiguity surrounding the rules, which can be interpreted differently by manufacturers and UCI commissaries.
“It’s exactly what we wanted,” said Pat Cunnane, president of Advanced Sports Inc., which owns Fuji, Kestrel and Oval, among other brands. “We just want a stamp that says OK.”
ASI had one of its bikes challenged by the UCI during a pro race earlier this year for violating a section of the 3.1 rules, which regulate measurements, weight and configurations of UCI legal bicycles. The bike was eventually cleared for the race.
In the Tour de France, ASI had to pull an Oval handlebar off its bikes even though the bar had been used in competition for two years.
“We bought [the Oval brand] with the understanding that it was allowed, but it turns out the way they interpreted the rules, it’s not,” Cunnane said.
McQuaid said details of the new approval process would be announced Oct. 1, but he told the crowd of about 50 that it included hiring a full-time equipment coordinator, creation of a technology commission and partnerships with external experts such as professor Jan-Anders Mänson, director of the laboratory of polymer and composite technology at Ecole Polytechnique in Lausanne, Switzerland.
Mänson, who also spoke on Wednesday, will be responsible for permanent monitoring of technological evolution and validation of equipment submitted by manufacturers. He hopes to help level the playing field between competitors, some of who have access to the UCI during the development process while others do not.
For more news directly from the halls of Eurobike, click on the PDF link above.
—Nicole Formosa
nformosa@bicycleretailer.com
Categories: News
Enve Composites, Smart Aero Partner
OGDEN, UT (BRAIN)—Utah based Enve Composites, formally Edge Composites, have announced their year-long development partnership with top UK aerodynamicist Simon Smart of Smart Aero Technology.
Smart, an ex Formula One aerodynamicist with 15 years of engineering experience at the highest level of motor sport, earned global recognition from his design and development of the Giant Trinity and Scott Plasma 3 TT frames in the wind tunnel—both manufacturers realizing overnight success in the ProTour with wins in team and individual time trials, according to a press release. Smart Aero Technology is based at the Mercedes GP - Petronas team headquarters and wind tunnel in Brackley, Northamptonshire in the United Kingdom.
Now renowned as the most successful time trial frame designer in the world with no less than six bikes in the top 10 at this year's Tour de France individual time trial in Bordeaux alone, Smart also co-developed the new Scott F01 aero road frame as ridden by HTC-Columbia team members and his distinctive designs have influenced a number of time trial/triathlon bicycles on the market today.
When asked about the timing of the partnership, Enve founder Jason Schiers said, "We had already established our reputation as a manufacturer of wheels with the highest strength to weight ratio in the industry and we were really looking for that aerodynamic edge to make them truly superb. Strength and integrity are woven into our foundation and something we've always been extremely proud of.
"Simon's expertise in aerodynamics specific to cycling is the perfect complement, so as a company with a passion for innovation and leadership we just had to get this done," he added.
Smart, an ex Formula One aerodynamicist with 15 years of engineering experience at the highest level of motor sport, earned global recognition from his design and development of the Giant Trinity and Scott Plasma 3 TT frames in the wind tunnel—both manufacturers realizing overnight success in the ProTour with wins in team and individual time trials, according to a press release. Smart Aero Technology is based at the Mercedes GP - Petronas team headquarters and wind tunnel in Brackley, Northamptonshire in the United Kingdom.
Now renowned as the most successful time trial frame designer in the world with no less than six bikes in the top 10 at this year's Tour de France individual time trial in Bordeaux alone, Smart also co-developed the new Scott F01 aero road frame as ridden by HTC-Columbia team members and his distinctive designs have influenced a number of time trial/triathlon bicycles on the market today.
When asked about the timing of the partnership, Enve founder Jason Schiers said, "We had already established our reputation as a manufacturer of wheels with the highest strength to weight ratio in the industry and we were really looking for that aerodynamic edge to make them truly superb. Strength and integrity are woven into our foundation and something we've always been extremely proud of.
"Simon's expertise in aerodynamics specific to cycling is the perfect complement, so as a company with a passion for innovation and leadership we just had to get this done," he added.
Categories: News
The 5th Spot
"It allows you to maintain an identity on your bike without having to be subsumed by the sporting image or aggressive-commuter image."
—Josef Bray-Ali, owner of Flying Pigeon bike shop in Southern California, discussing urban bike clothing in a LA Times story about the urban cycling movement. Click on link for full story.
—Josef Bray-Ali, owner of Flying Pigeon bike shop in Southern California, discussing urban bike clothing in a LA Times story about the urban cycling movement. Click on link for full story.
Categories: News
Trek, Luxembourg Pro Team Partner
WATERLOO, WI (BRAIN)—Trek Bicycle and The Luxembourg Pro Cycling Team Project have signed a long-term partnership agreement.
The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.
As the official equipment supplier and advisor of the Luxembourg based team, Trek will not only be responsible for supplying all team cycling equipment, but will also be day-to-day technical advisors, integrated into the foundation of the team. Trek will use its experience gained in winning nine of the last 12 Tours de France to supply the team with technical direction ranging from race day wheel and component selection to fit and sizing guidance on its Madone and Speed Concept time trial platforms, according to a press release.
Though the full roster and title sponsor are yet to be announced, both Frank and Andy Schleck have confirmed that they are racing for the newly formed team, headed by director Kim Andersen.
“We looked at a number of equipment suppliers, but our goals are to win the Tour de France and be the No. 1 team in the World," Anderson said. "Trek has the best equipment, along with more experience and expertise to help make that happen.”
Team general manager Brian Nygaard said, “We know Trek can help us go faster. Their expertise in aerodynamics and performance can make an appreciable difference in results. It is the right move to help the Schlecks and the whole team.”
Trek will be the complete bicycle supplier, using the full arsenal of Bontrager wheels, bars, stems and saddles to meet the specific needs of each rider. The team will also be wearing new Bontrager performance road helmets. The drivetrain/brakes will be Shimano Dura-Ace Di2.
Hennie Stamsnijder, Shimano's sports marketing manager said, “Shimano is known for its reliability and precision, and that is something this new team and Trek identify with and will rely upon when the stakes are high. We look forward to working with Trek in this endeavor to support this highly anticipated team.”
John Burke, Trek President, said: “We have had great success at the Tour de France over the past decade, and this new team will help continue that legacy. This is the right team for Trek to partner with in Europe. From day one we realized that this team is full of Trek guys.”
The partnership with the Luxembourg team is in addition to Trek’s current relationship with Team Radio Shack. Both teams will be riding Trek for 2011.
The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.
As the official equipment supplier and advisor of the Luxembourg based team, Trek will not only be responsible for supplying all team cycling equipment, but will also be day-to-day technical advisors, integrated into the foundation of the team. Trek will use its experience gained in winning nine of the last 12 Tours de France to supply the team with technical direction ranging from race day wheel and component selection to fit and sizing guidance on its Madone and Speed Concept time trial platforms, according to a press release.
Though the full roster and title sponsor are yet to be announced, both Frank and Andy Schleck have confirmed that they are racing for the newly formed team, headed by director Kim Andersen.
“We looked at a number of equipment suppliers, but our goals are to win the Tour de France and be the No. 1 team in the World," Anderson said. "Trek has the best equipment, along with more experience and expertise to help make that happen.”
Team general manager Brian Nygaard said, “We know Trek can help us go faster. Their expertise in aerodynamics and performance can make an appreciable difference in results. It is the right move to help the Schlecks and the whole team.”
Trek will be the complete bicycle supplier, using the full arsenal of Bontrager wheels, bars, stems and saddles to meet the specific needs of each rider. The team will also be wearing new Bontrager performance road helmets. The drivetrain/brakes will be Shimano Dura-Ace Di2.
Hennie Stamsnijder, Shimano's sports marketing manager said, “Shimano is known for its reliability and precision, and that is something this new team and Trek identify with and will rely upon when the stakes are high. We look forward to working with Trek in this endeavor to support this highly anticipated team.”
John Burke, Trek President, said: “We have had great success at the Tour de France over the past decade, and this new team will help continue that legacy. This is the right team for Trek to partner with in Europe. From day one we realized that this team is full of Trek guys.”
The partnership with the Luxembourg team is in addition to Trek’s current relationship with Team Radio Shack. Both teams will be riding Trek for 2011.
Categories: News
BRAIN, SmartEtailing Partner on E-Mag
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.
The 48-page online magazine with photo-rich layout will be featured across SmartEtailing’s bicycle store Web sites exclusively. As part of the partnership, stores will feature the BRAIN-produced magazine, which will include details on the newest product unveiled at the Las Vegas trade show, on their site.
“With SmartEtailing’s combined retailer Web sites enjoying about 40 million monthly page views, having our digital magazine live on their sites will greatly expand readership and interest in those companies who regularly advertise with us,” said Marc Sani, publisher of Bicycle Retailer and Industry News.
The magazine’s editors will create the digital magazine, which will differ from its trade-only Interbike dailies with a consumer focus on content. Its sales reps will work with advertisers to ensure their ads are consumer-oriented.
SmartEtailing’s co-founder, Mark Graff, added, “Bicycle Retailer’s extensive and excellent Interbike coverage is a wonderful addition to our content library that will help our clients promote their important products and excite their customers about the latest and greatest in cycling.”
The 48-page online magazine with photo-rich layout will be featured across SmartEtailing’s bicycle store Web sites exclusively. As part of the partnership, stores will feature the BRAIN-produced magazine, which will include details on the newest product unveiled at the Las Vegas trade show, on their site.
“With SmartEtailing’s combined retailer Web sites enjoying about 40 million monthly page views, having our digital magazine live on their sites will greatly expand readership and interest in those companies who regularly advertise with us,” said Marc Sani, publisher of Bicycle Retailer and Industry News.
The magazine’s editors will create the digital magazine, which will differ from its trade-only Interbike dailies with a consumer focus on content. Its sales reps will work with advertisers to ensure their ads are consumer-oriented.
SmartEtailing’s co-founder, Mark Graff, added, “Bicycle Retailer’s extensive and excellent Interbike coverage is a wonderful addition to our content library that will help our clients promote their important products and excite their customers about the latest and greatest in cycling.”
Categories: News
E-Bikes Poised for Takeoff in Germany
FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day announced yesterday that SRAM is currently working on “breakthrough” e-bike technology, targeting its launch for Q1 of model year 2012.
“We believe we’re one of the few that has the reach to effectively educate European and U.S. dealers,” said Day, speaking as part of a panel of industry executives at a press conference to kick off Eurobike yesterday.
That was music to the ears of his fellow panelists representing the German bike industry, who are pinning hopes on e-bikes to grow bike sales in Europe’s largest bike market.
Siegfried Neuberger, chief executive officer of German bike industry association Zweirad-Industrie-Verband (ZIV), said the organization had forecast e-bike sales of 180,000 units in 2010. “Now we have to correct that because it is going to be even better,” Neuberger said, adding that the projection for e-bikes sold in Germany has been revised to 200,000 for this year compared to 150,000 in 2009. As a share of bikes sold in the German market, e-bikes will likely rise from 4 percent to 5 percent this year, he said.
Neuberger said the forecast for e-bike sales in all of Europe for 2010 is 600,000 units, up from 500,000 units in 2009. “The trend is very positive,” he said.
According to Neuberger, e-bikes are one of the bright spots in the German market. Through the first half of this year, total bike deliveries in Germany were flat at 2.66 million units compared to 2.67 million units for the same period last year.
Neuberger said deliveries have been stable despite general conditions, such as low consumer confidence and poor spring weather, that were not optimal in the first six months of the year. But, he said, the market is now improving.
Thomas Kunz, chief executive officer for the Association for German Two-Wheeler Business (ZDV), said specialty bicycle dealers altogether survived the economic crisis quite well. “Specialty dealers distanced themselves from the sluggish retail trend,” said Kunz.
He noted that among the 3,870 retailers represented by the association there was a broad spread in assessing the business situation, with some experiencing growth and some experiencing slight declines this year. Altogether, he said, German retailers expect sales at the level of the previous year—an estimated annual market total of 4.1 million bikes and 3.3 billion euros.
Kunz noted that specialty retailers, who account for 68 percent of German bike sales through all retail channels, are benefiting from e-bikes and a general trend toward high-quality equipment sales.
Werner Foster, chief executive officer of Germany bike manufacturer Cycle Union, agreed that the trend is toward high-quality bikes and, as a result, the share for specialty trade is increasing in Germany.
SRAM’s Day said sales for the year are up for good dealers across Europe and in the U.S., adding that inventories appear to have filled in but are not excessive.
According to Day, sales for SRAM’s five brands—SRAM, Zipp, RockShox, Avid and Truvativ—were up 40 percent over the prior year for the six months ending in June. Total sales for SRAM for the past 12 months surpassed $500 million, he said.
And while the company is focusing on e-bike development, it has also committed to the racing scene, with seven pro teams racing on SRAM in 2010. That investment paid off for the company this year with a one-two finish with Alberto Contador and Andy Schleck. “For most of us racing will not put food on the table, but it is an important training ground,” said Day.
For other news from Eurobike, make sure to click on the PDF link above.
—Megan Tompkins
mtompkins@bicycleretailer.com
“We believe we’re one of the few that has the reach to effectively educate European and U.S. dealers,” said Day, speaking as part of a panel of industry executives at a press conference to kick off Eurobike yesterday.
That was music to the ears of his fellow panelists representing the German bike industry, who are pinning hopes on e-bikes to grow bike sales in Europe’s largest bike market.
Siegfried Neuberger, chief executive officer of German bike industry association Zweirad-Industrie-Verband (ZIV), said the organization had forecast e-bike sales of 180,000 units in 2010. “Now we have to correct that because it is going to be even better,” Neuberger said, adding that the projection for e-bikes sold in Germany has been revised to 200,000 for this year compared to 150,000 in 2009. As a share of bikes sold in the German market, e-bikes will likely rise from 4 percent to 5 percent this year, he said.
Neuberger said the forecast for e-bike sales in all of Europe for 2010 is 600,000 units, up from 500,000 units in 2009. “The trend is very positive,” he said.
According to Neuberger, e-bikes are one of the bright spots in the German market. Through the first half of this year, total bike deliveries in Germany were flat at 2.66 million units compared to 2.67 million units for the same period last year.
Neuberger said deliveries have been stable despite general conditions, such as low consumer confidence and poor spring weather, that were not optimal in the first six months of the year. But, he said, the market is now improving.
Thomas Kunz, chief executive officer for the Association for German Two-Wheeler Business (ZDV), said specialty bicycle dealers altogether survived the economic crisis quite well. “Specialty dealers distanced themselves from the sluggish retail trend,” said Kunz.
He noted that among the 3,870 retailers represented by the association there was a broad spread in assessing the business situation, with some experiencing growth and some experiencing slight declines this year. Altogether, he said, German retailers expect sales at the level of the previous year—an estimated annual market total of 4.1 million bikes and 3.3 billion euros.
Kunz noted that specialty retailers, who account for 68 percent of German bike sales through all retail channels, are benefiting from e-bikes and a general trend toward high-quality equipment sales.
Werner Foster, chief executive officer of Germany bike manufacturer Cycle Union, agreed that the trend is toward high-quality bikes and, as a result, the share for specialty trade is increasing in Germany.
SRAM’s Day said sales for the year are up for good dealers across Europe and in the U.S., adding that inventories appear to have filled in but are not excessive.
According to Day, sales for SRAM’s five brands—SRAM, Zipp, RockShox, Avid and Truvativ—were up 40 percent over the prior year for the six months ending in June. Total sales for SRAM for the past 12 months surpassed $500 million, he said.
And while the company is focusing on e-bike development, it has also committed to the racing scene, with seven pro teams racing on SRAM in 2010. That investment paid off for the company this year with a one-two finish with Alberto Contador and Andy Schleck. “For most of us racing will not put food on the table, but it is an important training ground,” said Day.
For other news from Eurobike, make sure to click on the PDF link above.
—Megan Tompkins
mtompkins@bicycleretailer.com
Categories: News